About Us


TOGETHER IN SUCCESS JOURNEY

To say Cafe Desire installs coffee and tea vending machines at various places, supplies beverage mixes and extends service for those machines is very true. That’s the essence of what we do – but it hardly tells the whole story...

Our vending machines have become a beacon for offices everywhere. Why do they insist on Cafe Desire? Because they know they can count on genuine service, an inviting experience and a superb cup richly done coffee and tea every time.

EXPECT MORE THAN COFFEE AND TEA

We’re not just passionate purveyors of Coffee and Tea, but everything else that goes with a full and rewarding coffee machine experience. We also offer a selection of premium teas, health drinks and other delectable drinks to please the taste buds. And the service you get from us is an appeal by itself.

It’s not unusual to see people recommending Cafe Desire, we are your own trusted brand and we couldn’t be happier about it. Get to know us and you’ll see we are so much more than what we serve.

OUR PRODUCTS

It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest raw material with great care, and improving our own standards from time to time to meet our customers’ expectations. We care deeply passionate about all of this, our work is never done.

OUR EMPLOYEES

They are called go-getters, because it’s not just a job, it’s their passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard.

OUR CUSTOMERS

We are fully engaged, we connect with, laugh with, and uplift the moods of our customers – even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. It’s really about human connection.

 

OUR STANDARDS OF BUSINESS CONDUCT & THOUGHT PROCESS

We know that as we deliver in each of these areas, we enjoy the kind of success that rewards our customers, franchisees and other stake holders. We are fully accountable to get each of these elements right so that Cafe Desire – and everyone it touches – can endure and thrive.

Cafe Desire believes that conducting business ethically and striving to do the right thing are vital to the success of the company.

Business Ethics and Compliance is a program that supports Our Cafe Desire Mission and helps protect our culture and our reputation by providing resources that help employees make ethical decisions at work.

RESPONSIBILITY

BEING A RESPONSIBLE COMPANY

At Café Desire, we have always believed in the importance of building a great, enduring company that strikes a balance between profitability and a social conscience.

Ethical Sourcing: We take a holistic approach to ethically sourcing the highest quality raw material. This includes Responsible purchasing practices from our suppliers who qualifies by submitting all the documents according to parameters laid by standards of GMP (Good Manufacturing Practice) to become part of our approved vendor list. When we buy our raw material this way, it helps foster a better future. It helps create a long‐term supply of the high‐quality products we’ve been carefully blending and packing fresh for more than 15 years.

Environmental Stewardship: We share our customers' commitment to the environment. And we believe in the importance of caring for our planet and encouraging others to do the same. It is our goal that by 2020, we will work by 90% to significantly reduce our environmental footprint through energy and water conservation, recycling and green construction.

MANUFACTURED GOODS

Whether it’s the uniform worn by our employees, coffee we produce, we care how the products in our company are made

Café Desire has a culture and reputation built around responsible, ethical business practices and building trust in areas where we do business. From top down, we’re committed to enhancing our ethical performance through strategic relationships with our global, regional and domestic suppliers whom we convert as our approved vendor through our internal process.

WHAT WE’RE DOING NOW

We’ve set strong standards for our suppliers and offer them assistance when corrections need to be made to their business practices. Adherence to those standards informs our sourcing decisions and ensures we are working with suppliers who share our commitment to ethical sourcing. Our buyers work directly with suppliers, negotiating contracts for the products we need in our operations or sell to our customers.

In 2015 we assessed most of our suppliers factories and found that few of them failed our zero-tolerance standards. Even though our approach is to work with suppliers to correct the issues, there are times when we halt business due to the nature of the issues and until adequate resolution takes place. While we were able to implement improvement plans with almost majority of these factories, we discontinued working with couple of factories as suppliers for standards issues. Since starting the program in 2012 itself, we are committed to continue and sustain this practice.

WHAT WE’LL DO NEXT

This year we are highlighting the importance of building strong manufacturing practice. This manifests itself through conversations around how to address the changing needs of workers, how to better protect the safety of workers, and how to create a sense of security in factories.

PRODUCT PROCESSING QUALITY:

Complete process of our production must meet our standards for high quality also meet the parameters of GOOD MANUFACTURING PRACTICE evaluated by third-party verifiers.

Economic Accountability:

Economic transparency is required. Suppliers must supply the raw material meeting all the standards and adhering to the law of the land.

Social Responsibility: 

Measures evaluated by third-party verifiers help protect the rights of workers and ensure safe, fair and humane working and living conditions. Compliance with minimum-wage requirements and prohibition of child and forced labor is mandatory.

Environmental Leadership:

Café Desire initiates the Measures to manage waste, protect water quality, conserve water and energy, preserve biodiversity and reduce agrochemical use.